For Personal and Professional development, listening skills are at the top of the list. Most would say they listen well, but one read of this book, YOU'RE NOT LISTENING, BY KATE MURPHY, https://www.google.com/books/edition/You_re_Not_Listening/7CaZDwAAQBAJ?hl=en&gbpv=1&printsec=frontcover
and you will understand quickly, why developing your listening skills will put your relationships and customer relationships on super blast!
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Great listeners don't listen to respond, they listen to understand! For when you have understanding, you can connect, You will understand what was said, why it was said, ,what's beneath the surface and what is really important! Kate demystifies the intricacies of active listening, the why, the what, and a host of other value adds
Most sales and customer service professionals are good listeners. But to be GREAT, it takes an understanding beyond what you may have today. Kate's book will quickly get to the heart of the matter. A very quick read and right away you will be drawn in and begin to pick up hints in your conversations that will prove beneficial to you and to whom you are speaking.
*WHY DID I READ THIS BOOK?
I have practiced talking to the customer about what is important to them! I never sold anyone anything, but did help them to buy! The only way I was able to talk to a customer about what was important to them regardless of what I was selling was to ask open ended questions and listen.
I once did this on a call (non-video) with my eyes closed so I could hear what was being said to me.
When I picked up Kate's book, the first thing she talked about was while she had an agenda in talking with a client, she noticed they began to tell her what was important to her, not what she wanted to know, so she went with it and the conversation was fulfilling! She will share examples to help you understand what's important about listening!
You will find yourself listening with purpose and intentionality which will transform you! I highly recommend this read.
Once you have read the book, drop a comment and lets dialog.
Cheers,
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